Excursion to Rudolf Wild & Co. - Capri Sonne

On Wednesday, 08 July we went to Eppelheim (near Heidelberg) to visit the company "Rudolf Wild & Co", which is famous for its juice box drink "Capri Sonne" (also known as Capri Sun). This drink, packed in 200 ml aluminium pouches, is not only popular in Germany, but also sold in over 100 countries around the world. Nowadays the drinks are also sold in re-sealable pouches. Especially children love the huge variety of flavours.

We were first given an introduction about the product and the company and learned about the company's history and the huge variety of fruit flavours used for the juice pouches such as orange, strawberry kiwi, tropical fruit or safari fruits etc. We were also shown some old, new and international advertising spots and learned that even boxing legend Muhammad Ali promoted Capri Sonne a couple of decades ago. Fortunately we got some Capri Sonne pouches for free, which was very refreshing with regard to the hot weather outside but also inside the factory. After that we had to put on white protective clothing in order to visit the producing and packaging process. 

Inside the factory the air smelled very sweet - because of the flavours that were used. Unfortunately we were not allowed to take any photos inside.

Just before leaving the factory everybody of us was given a cardboard box, each filled with 10 pouches of Capri Sonne - probably enough for the next excursions.